About Asma Quadri
Leading APAC commercial growth, client strategies, and sustainable partnerships.
With 18+ years' experience leading local, regional, and global accounts, I specialize in driving revenue growth and delivering digital and programmatic solutions across 20+ markets. My focus is on engaging senior brand stakeholders, shaping solution-led conversations, and translating complex capabilities into measurable business impact across the advertiser-agency-platform ecosystem.
Leadership Journey
APJ Client Partner – Intel
dentsu International • Dec 2022 – Oct 2023
Led regional media and digital business across JAPAC. Managed cross-country, multi-agency teams and orchestrated hub-and-spoke models ensuring global HQ alignment.
Global Client Partner – Standard Chartered
dentsu International • Apr 2017 – June 2022
Managed ~$45-50M global media investment across 20+ markets. Successfully drove programmatic supply centralisation and media transparency initiatives, increasing account revenue by 70% in 2020.
Business Director APAC
GroupM / WPP • Oct 2006 – Nov 2016
Managed relationships with regional clients including L'Oréal, Unicharm, and UPS. Developed integrated communication strategies and built robust operational setups across APAC.
The Work
Global Financial Institution
Retained key global RFP and scaled programmatic transparency projects that improved overall media performance across 30+ international markets.
Multinational Tech Player
Oversaw ~$40M regional media investment and designed global-first programmatic activations, leading business reviews and robust innovation discussions.
Sustainable Ventures - The Organic Folk
Conceptualized and developed a marketplace model focused on non-toxic and sustainable products, leading the Singapore market entry strategy for an organic, plastic-free grocery brand.
The Philosophy
My philosophy revolves around bridging sustainability with modern digital ecosystems. I believe in translating complex capabilities into practical marketing opportunities. As a certified facilitator for Climate Education (Climate Fresk, Biodiversity, Circular Economy), I constantly strive to bring sustainable execution to the operational forefront.
Connect & Engage
Advisory & Education
MIT Professional Education
Chief Sustainability Officer (CSO) Program & Leadership & Innovation Program | 2024
View Credential ↗M.S. Ramaiah Institute of Management
MBA (Marketing & Finance)
Climate Education Collages Facilitator
Trained and active facilitator for Climate Fresk, Biodiversity, and Circular Economy.